How To Create Your Own Fad And Make A Million Dollars by author Ken Hakuta a.k.a. DR. FAD hardcover is a MUST HAVE for all entrepreneurs!
This book has everything for the aspiring fadster:
In his book, Ken Hakuta a.k.a. Dr. Fad tells the amazing story of the Wacky Wallwalker, showing step by step how he nursed the the germ of an idea into a craze that swept the nation. But more than that, he shows how you can create and launch your own million-dollar idea.
His book is loaded with down-to-earth information:
-Know when your “crazy Idea” has “million dollar potential.”
-How to get the rights.
-Stir up media attention- and build it.
-Decide whether to take a corporate partner.
-Utilize the customs people to your advantage.
-Learn what you need to know about trademarks, copyright law, etc. Also, know when to retain an attorney.
-Get free advertising.
-Become a marketing whiz: Ken provides a survey of distributors, trade shows, buyers from coast to coast.
-Turn your fad into a classic.
-Get paid on time.
-And much, much more!
Brand New.
A Must Have!
Copyright 1988.
